Principles made practical

Choose color
with reasons.

Concise guidance for people—and agents—turning visual intent into interface decisions.

Start here

From one brand color to interface roles

A repeatable way to move beyond a logo color without inventing an arbitrary palette.

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Coming next

A palette is not a color system

Why names such as blue-500 are insufficient for interfaces, themes, and AI agents.

Coming next

Contrast belongs to a pair

How to make precise accessibility claims without giving a palette a misleading badge.